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Business News Digest
"Kirin Ichiban" beer launched end of March
Myanmar's largest brewery Myanmar Brewery, which was majority acquired by Kirin Holdings, launched "Kirin Ichiban" in Myanmar based on its Japanese brand "Ichiban Shibori". At the end of March, it was offered as draft beer in restaurants. Bottles and cans will be gradually introduced.
The beer will be produced at a factory on the outskirts of Yangon. The factory will follow the production technique for Ichiban Shibori and will slightly adjust the flavor, aroma, and packaging to suit Myanmar tastes. Kirin's Ichiban Shibori is sold in over 40 countries around the world, but this is the first time it will be adjusted locally. It will be a premium beer targeting Myanmar consumers seeking high quality beer.