MYANMAR JAPON +plus ONLINE
Business News Digest
Launch of KIRIN ICHIBAN cans and bottles
On June 21, Kirin Holdings hosted "KIRIN ICHIBAN FESTA 2016" at PARKROYAL Hotel for 250 local restaurant owners to commemorate the pre-release of KIRIN ICHIBAN cans and bottles beer from Myanmar Brewery, which Kirin acquired last year. The President of Kirin Holdings, Mr. Isozaki Yoshinori, attended the event from Japan. He talked about the plans and the huge potential for Myanmar. The guests greatly enjoyed the Japanese Kaiseki meal provided by Shikitei Restaurant at PARKROYAL along with the entertainment programs featuring plenty of Japanese culture such as music and dance.
KIRIN ICHIBAN is KIRIN's main brand and is in over 40 countries, but Myanmar is the first place where the product has been localized. The cans and bottles will be available first in restaurants and then retail shops.