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Business News Digest
"The JAPAN BRAND" Opening Ceremony
A permanent exhibition "The Japan Brand" opened on the ground level of Sakura Tower on December 23, 2016. It was hosted by MYANMAR JAPON Co., Ltd. There was a tape-cutting ceremony in the main entrance, and a reception on the 20th floor 200 people including related parties gathered.
This event included the creation of a five-minute TV program with terrestrial television channel MNTV and satellite broadcasting network SKYNET. This will broadcast advertisements for Japanese branded products and contents 6 times a week for one year. The programs are filmed on Saturdays at the showrooms, and introduce Japanese brands along with interviews to participants and a variety of events. The event will be featured across many kinds of media, such as a terrestrial television channels, satellite broadcasting, magazines and SNS. 30 press members, including local media have visited this venue.